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The Ferrari Book: Passion for Design Multilingual Edition

Name: The Ferrari Book: Passion for Design Multilingual Edition
Brand: teNeues
SKU: 9783961710201
Price: 119.99 USD
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Sale price $119.99 Regular price ~~$150.00~~

The Ferrari Book: Passion for Design

Multilingual Edition - Hardcover

by MICHAEL KÖCKRITZ (Author)

Success is not founded on miracles, but is almost always the product of a clear concept―the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today―70 years after the company was founded―the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company’s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book – Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

About the Author

Based on expertise and the single-minded pursuit of a theme over several decades, and with the resources of cars and culture magazine, ramp, a team of authors working with editor-in-chief MICHAEL KÖCKRITZ developed a novel idea for a series: In The Ultimate Ferrari Book, Ferrari enthusiasts will find 40 spectacular icons, all of them selected for their design. Describing the core elements of the contemporary craze for Ferrari and automobiles, in general, this book is a new and different treat for all ultimate fans.

Product details

Hardcover: 416 pages
Publisher: teNeues; Multilingual edition (November 15, 2017)
Language: English
ISBN-10: 3961710201
ISBN-13: 978-3961710201
Product Dimensions: 11.5 x 1.8 x 15 inches
Shipping Weight: 10.8 pounds

The Ferrari Book: Passion for Design Multilingual Edition

The Ferrari Book: Passion for Design

Multilingual Edition - Hardcover

About the Author

Product details

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