Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Name: Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Brand: Baker and Taylor
SKU: 9781422121153
Price: 24.13 USD
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Title: Marketing Metaphoria
Author: Zaltman, Gerald/ Zaltman, Lindsay H.
Publisher: Perseus Distribution Services
Publication Date: 2008/04/22
Number of Pages: 230
Binding Type: HARDCOVER
Library of Congress: 2007040116