Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

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Title: Using Qualitative Research in Advertising
Author: Morrison, Margaret A./ Haley, Eric E./ Sheehan, Kim Bartel/ Taylor, Ronald E.
Publisher: Sage Pubns
Publication Date: 2011/10/31
Number of Pages: 217
Binding Type: PAPERBACK
Library of Congress: 2011024469